Dialect
- Client
- Dialect
- Disciplines
- StrategyBrandingDigital
- Case
- 01 / 15
IT is hard to explain. Dialect’s digital specialists make it simple, every day.
We helped Sweden’s leading partner in digitised solutions with a new communication strategy, a rebrand and a new digital visual identity. The result is an identity built for where Dialect is heading next.
The challenge
Small businesses don’t want an IT department. They want IT that works, and one person who answers. Dialect had grown into exactly that partner, with specialists in every region. The brand still told the old story.
The opportunity
A dialect is the language of people who know a place. IT is full of them, and Dialect’s people speak them all. We built the platform with the people who own the company, and every employee saw it before any customer did.
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The result
Make IT work now holds every centre together. One lock-up with changing endings lets each region speak to its own customers while the brand stays whole. A circle for people and a square for technology meet in the D.
