Fortified ID
- Client
- Fortified ID
- Disciplines
- BrandingDigital
- Case
- 03 / 15
Every sign-in at a Swedish school, hospital or municipal office has someone behind it, making sure only the right person gets through. Fortified ID is that someone.
Security brands usually sell fear. We went the other way. Layered protection became a stacked chevron in two greens on midnight, and the photography shows people getting on with their day. One identity now runs from the website and sign-in flows to keynote screens and transit lightboxes.
The challenge
A nurse starting a shift. A student opening a course page. Each proves who they are many times a day, and the organisation behind them needs to know only the right person gets in.
The opportunity
Security brands sell fear. We showed protection as something people pass through without noticing: a stacked chevron in two greens on midnight, photography of people getting on with their day, sensitive details behind fluted glass.
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The result
One identity runs from the website and verification flows to keynote screens and transit lightboxes. Buyers in the public sector get the message before they read a word.
