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Peak Performance

Client: Peak Performance
Disciplines: DigitalE-commerce
Case: 11 / 15

One of Sweden’s most iconic brands needed its e-commerce to perform as well as its products. Working closely with Peak Performance’s in-house and e-commerce teams, and our friends at Beet, we reworked how people shop the site: from insight to UX, through UI to the launch in 2021.

All images courtesy of Peak Performance.

Peak Performance: 01.1 · nf-peak-004 · homepage on laptop

Peak Performance: 02.1 · nf-peak-001 · page layouts overview, desktop + mobile

Peak Performance: 03.1 · px01 · the mountain sells

Peak Performance: 03.2 · px02 · born on the slopes of åre

Peak Performance: 04.1 · nf-peak-006 · mountain lake

Peak Performance: 04.2 · nf-peak-008 · frozen ice aerial

Peak Performance: 05.1 · px04 · snow, ice and forest

Peak Performance: 05.2 · pa1 · order confirmation email

Peak Performance: 06.1 · nf-peak-013 · phones, pdp + menu

Peak Performance: 06.2 · nf-peak-011 · pdp on phone

Peak Performance: 07.1 · px05 · orange is earned

Peak Performance: 07.2 · px06 · typography

Peak Performance: 07.3 · px07 · two layers

Peak Performance: 09.2 · px08 · weather is real

Peak Performance: 08.1 · nf-peak-002 · plp/pdp mobile screen grid

Peak Performance: 10.1 · nf-peak-010 · skier on snowfield

Peak Performance: 12.1 · nf-peak-007 · men’s clothing page on laptop

Peak Performance: 12.2 · nf-peak-016 · campaign page on laptop

Peak Performance: 13.1 · px09 · quiet tools

Peak Performance: 13.2 · pa5 · app icon and push notification

Peak Performance: 14.1 · nf-peak-009 · tablet homepage + product grid

Peak Performance: 16.1 · nf-peak-012 · product split

Peak Performance: 16.2 · nf-peak-015 · skier on ridge

Peak Performance: 17.1 · nf-peak-014 · floating tablet, checkout

Peak Performance: 18.1 · px10 · as considered as the photography

Peak Performance: 18.2 · px11 · laptop, tablet and phone

Peak Performance: 18.3 · px12 · let the mountain sell

Peak Performance: 19.1 · nf-peak-017 · orange jacket portrait

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