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Sonoro

Client
Sonoro
Disciplines
StrategyBrandingCommunication
Case
14 / 15
Sonoro: the lounge under the lamps
Sonoro: finding the night on sonorobar.com
Sonoro: lena nyholm and sofie izard høyer
Sonoro: come as you are · tote on the hook
Sonoro: table numbers on vintage tvs

The challenge

A venue with games risks looking like a sports bar: screens, scores, noise. Sonoro wanted the opposite. Its guests come for each other.

Sonoro: come for the music
Sonoro: come for the games
Sonoro: come for the drinks
Sonoro: the bar under the neon eye
Sonoro: finding your menu · drink, eat, play

The opportunity

We built the brand around the sound of a good night: friends leaning in, the crack of a cue ball. Every letter in the wordmark has its own voice, rings pulse like soundwaves and a sunburst stands in for a letter.

Related work

Sonoro: game tables under the plants
Sonoro: opening hours
Sonoro: a game of chess waiting
Sonoro: the drink menu opened
Sonoro: gift card and house card in their sleeves

The result

Posters, menus, coasters, gift cards, the street sign and the bar screen play the same tune at full volume. Maximal, never chaotic.

Sonoro: red and blue in the lounge
Sonoro: play eat drink stack
Sonoro: numbers as artwork
Sonoro: murals, purple seats, table lamps
Sonoro: finding your menu · on the bar