Sonoro
- Client
- Sonoro
- Disciplines
- StrategyBrandingCommunication
- Case
- 14 / 15





The challenge
A venue with games risks looking like a sports bar: screens, scores, noise. Sonoro wanted the opposite. Its guests come for each other.





The opportunity
We built the brand around the sound of a good night: friends leaning in, the crack of a cue ball. Every letter in the wordmark has its own voice, rings pulse like soundwaves and a sunburst stands in for a letter.
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The result
Posters, menus, coasters, gift cards, the street sign and the bar screen play the same tune at full volume. Maximal, never chaotic.








