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Evi Medical

Client
Evi Medical
Disciplines
StrategyBrandingDigital
Case
13 / 15

Evi Medical brings medical aesthetic technology from brands such as InMode to clinics across the Nordics. Then it stays, for the training and the support that follow.

Most of that value was out of sight. We made it the brand. The new E is built from steps, one unit at a time: a promise to stand beside the clinic from the first demo to the hundredth treatment. The identity runs through packaging, clinical wear, trade-fair stands, education events and the website.

Evi Medical: 01.1 · cv01 hand · product · gradient
Evi Medical: 02.1 · ex01 · every step matters
Evi Medical: 02.2 · ex02 · from single step to symbol
Evi Medical: 02.3 · ex03 · the step module
Evi Medical: 03.1 · cv03 symbol grid
Evi Medical: 03.2 · cv06 type specimen
Evi Medical: 05.1 · cv04 hall · two lightboxes

The challenge

Clinics investing in new technology take a real risk, and choosing a distributor means choosing a partner for years. Evi Medical already did far more than distribute. The brand had to show it.

Evi Medical: 07.1 · cv05 packaging flat-lay
Evi Medical: 07.2 · cv12 stationery
Evi Medical: 04.1 · ex04 · colour
Evi Medical: 06.2 · ex05 · a gradient of light
Evi Medical: 08.1 · ex06 · typography
Evi Medical: 09.1 · cv07 clinician · coat
Evi Medical: 10.1 · ex07 · we educate, we empower, we elevate
Evi Medical: 10.2 · ex08 · world-leading technology, named plainly
Evi Medical: 10.3 · ex09 · every step of the clinic’s journey
Evi Medical: 11.1 · cv09 coat pocket · symbol
Evi Medical: 11.2 · cv17 pin · lapel

The opportunity

Every step matters. The E of the new symbol is built from steps: a promise to stand beside the clinic from the first demo to the hundredth treatment. Premium, and clearly Nordic.

Related work

Evi Medical: 13.1 · cv14 trade-fair stand
Evi Medical: 14.1 · ui01 web · inmode page (flat)
Evi Medical: 14.2 · ui02 mobile · three screens (flat)
Evi Medical: 15.1 · ex11 · minimally invasive, maximally effective
Evi Medical: 15.2 · ea4 · education day registration
Evi Medical: 16.1 · cv10 led wall · pattern

The result

Packaging, clinical wear, trade-fair stands, education events and the website now carry one voice. Clinicians get the same confidence in a training room as on a product page.

Evi Medical: 17.1 · cv20 line-up, open box
Evi Medical: 17.2 · cv23 kit box, card stack
Evi Medical: 18.1 · ui03 reception screen
Evi Medical: 19.1 · cv16 poster series
Evi Medical: 12.2 · ex10 · five words on a strict grid
Evi Medical: 20.2 · ex12 · close